GTFoods - Flavor and Quality That Inspire Trust

Description:

We developed the new packaging design for products in the Canção line by GTFoods, focusing on tilapia cuts such as fillet and strips.

The goal was to modernize the brand’s visual identity, highlighting freshness, quality, and practicality while maintaining a strong connection with consumers who value flavor and trust when choosing their food products.

The new packaging features a cleaner and more contemporary aesthetic, emphasizing the product while incorporating graphic elements that reinforce the natural origin and quality of the tilapia, reflecting the brand’s commitment to excellence in food production.

Result:

A more attractive and contemporary design that enhances product visibility at the point of sale and strengthens Canção’s positioning as a reference in high-quality fish products.

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